The smart phone app for both Android and iPhone collect no personal or location information at all. The app is used for the sole purpose of editing the timers and settings for the Smart Recirculation Control v2. It is required that the user be notified that location services need to be activated simply to use the Bluetooth LE connection. The reasoning is that a connected Bluetooth LE device could conceivably be used to get your location within a certain proximity of the Bluetooth LE device assuming the location of the Bluetooth LE device is know. This is NOT the case with the Smart Recirculation Control v2. The Smart Recirculation Control v2 has no ability to determine its location.